USER RESEARCH + ANALYSIS
Through Jillian's extensive research and monthly check in calls and events with daters and matchmakers, we identified key pain points among single men and women: repeating unproductive dating patterns, uncertainty about their dating approaches, and challenges in finding suitable partners. Matchmakers also expressed a desire to expand their networks beyond existing connections and sought a platform to discover new clients and potential matches.
Common issues included dating fatigue, lack of clarity on what’s working, and the struggle to find meaningful connections. For matchmakers, the challenge was connecting beyond their immediate network. Clara aimed to address these pain points by offering intentional journaling, a focused user profile (Clara Card), and a search feature for connecting with ideal matchmakers.
FINAL OUTCOMES
We integrated features which included a Clara Card, Prospect Logging and Post-Date Journaling. The Clara Card enhanced user profiles to include values and desired partner attributes, facilitating deeper self-reflection. The prospect logging feature enabled users to track and assign statuses to potential matches, aiding in the organization of their dating journey. Lastly, Post-Date Journaling provided a space for users to reflect on their dates, encouraging thoughtful evaluation of compatibility and experiences.
The MVP successfully integrated these features, offering users a structured and mindful approach to dating. By focusing on self-awareness and intentionality, Clara is making dating a more reflective and mindful experience, allowing for users to not only look at dating history, but dating trends that could offer insight and further clarity into finding their match.
